Touchpoints are Under Rated

Touchpoints (Definition: any point of contact between a buyer and a seller) are under rated. Most bikes roll out of a shop with tape that at best will last a year, feels like a trip to the gym, and looks rough after a few rides.

“Cloth bar tape has always been different: it lasts longer, looks nicer, feels better and in the case of Green Grips cloth tape, it wraps better.”

Green Grips Differentiates

Most cloth tapes (all of them, actually, except Green Grips) use a wide, super tacky adhesive on the back of the tape. The Green Grips adhesive is narrow, less tacky, and easier to get a perfect wrap with. The tape is softer and more flexible too, also making wrapping easier.

At Gravel & Grind, we often put gel under the tape to provide a classic look with a bit of cushion. It’s not squishy, and it doesn’t look all bulky, it looks fine and feels great. We then finish the tape with a twine whip. We then either leave the tape raw (the colors are great, and fade nicely, as all natural things do, when exposed to sunlight) or cover it in two coats of shellac. That still leaves a bit of texture while helping protect the tape from dirt and scuffs.

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“The yellow tape, for the record, turns a gorgeous gold color with two coats of amber shellac.” -James Johnson, Gravel & Grind Owner

Why You Should Stock Your Shop with Green Grips

When we first started selling Green Grips, I thought we’d only sell a few colors, but I ordered all of them in. We actually end up selling all of the colors pretty much equally, except yellow, brown, grey and black, which we sell 2:1 over the other colors. Turn over is good, especially for an esoteric product, so that’s always rad.

The yellow tape, for the record, turns a gorgeous gold color with two coats of amber shellac.

-James Johnson, Co-Founder & Owner of Gravel & Grind

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Green Grips Eco-Friendly Cocoa Brown wrapped on bars from Gravel & Grind.

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Green Grips Eco-Friendly Natural with Green Grips Wooden Cork Bar Ends on bars from Gravel & Grind.

About Gravel & Grind

Gravel & Grind is a bike shop with an artisan coffee shop located in historic downtown Frederick, MD. Their shop specializes in durable, beautiful bicycles for touring, camping, town riding, commuting, old school mountain biking and whatevering. Their full service shop builds new bikes from scratch, and refurbishes classic steel bikes to make them more usable.

Gravel & Grind carries the full-line of Green Green Eco-Friendly tapes. To learn more visit http://gravelandgrind.com/about/.

Customer Stories: Cloth Tape is Installed

I wrapped my bars with the dark/navy blue thick rolls (Heavyweight Green Grips).

It’s fantastic for my “everyday” around town bike.

the bike:
1987 Francesco Moser World Hour Record Edition.

 

set up:
Cinelli 1/R 120mm quill stem
Soma Hwy 1 short/shallow 26mm diameter 44cm bars
TRP levers
1991 Dura Ace dual pivot calipers
White Eno 175mm 44t single
9 sp cassette 12-25
dura ace-MA40 wheels
Schwalbe Durano 700-28
Brooks Imperial
Centaur derailleur
spurcycle

 

-jason

Customer Stories: Eco-Friendly & Heavyweight Green Grips – Petal Pink

Hello Derek & Kelley!  Behold the essence of PINK MADNESS!  This is the English Arrow, circa 1980, restored to it’s full & proper glory-due in no small part to your Green Grips Heavyweight handlebar tape in Petal Pink & Natural and your Wooden Cork Bar Plugs! We are looking good!  The Heavyweight tape looks & feels great!  I had forgotten how nice “real” bar tape feels.  The Bar Plugs are that perfect vintage finishing detail.  All is once again right & in balance & as it should be with the world; thanks to you.  It has been a pleasure to get to know you folks in the course of this adventure and to work together with people who share a passion for stylish, and responsible, cycling.

This will be my mount for the Eroica-Paso Robles Gran Fondo on 4-12-15.  The English Arrow monicker derives partly from the native country of frame builder, Colin Laing, who built bikes & had a bike shop in Tucson, Ariz., Laing Cycles, who made this bike & a matching track bike for me in 1980.  These were my first pro-level racing bikes.  Many, many, many miles & memories here, a long & continuing story, of which you & your company are now a part of.  Great to have you along for the ride.  Thanks, again.

 Sincerely,
 Robin Ablin
 Bakersfield, California

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Cyclone Bicycle Supply

We are excited to announce the partnership between Green Grips and Cyclone Bicycle Supply – a distributor of cycling parts and accessories, based in Portland, Oregon. Cyclone Bicycle Supply is a leading and prominent distributor suppling bike shops in all 50 States, Canada and South America.

Utilizing Cyclone’s distribution from the Pacific Northwest and beyond provides an opportunity for Green Grips to further reach customers in the cycling industry.

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Green Grips Eco-Friendly Retail Packaging

We continue to get requests for our new retail packaging! Our new Eco-Friendly packaging is a great addition to fill your shelve space at your bike shop. Our local friends at Revolution Cycles in Madison, WI have been our most recent customer. To pick up some tape at their shop, head on over to:

Revolution Cycles, 2330 Atwood Ave, Madison, WI 53704 or visit their website at http://revolutioncycles.net/.

Green Grips Eco-Friendly Packaging

Green Grips Shop Online

Green Grips offers a variety of options to customize your ride. We offer cloth tape in Eco-Friendly, Heavyweight and Organic lines. Select from 26 colors to match your bike, and finish them off with some Wooden Cork End Plugs. Click Shop from the top of this page to view our products. For special pricing, contact getagrip@greengrips.org.

Build Your Bike Online with Green Grips

Ever dream of building a bike and customizing it with Heavyweight Green Grips, and having the option of a variety of color options? Well, now you can. Our friends at Smog Bicycles have built a great Studio 3D application that lets you build your own bike and customize it with Green Grips.

Go ahead, build a fixie single-speed with their awesome configuration tool, and select from the color options. All those grip color selections are Green Grips :) . Check out their Studio 3D site to see more.

Did you know?? Green Grips partners with domestic and international bicycle manufacturers to use Green Grips as their primary handlebar tape for their bicycles. Send us a message if you’re a bike manufacturer and want to test out some of our grips on one of your product lines, or all. Or, if you’re a fixie rider restoring or building your own bike, we can work with you to get your the right color on your new build.

Official Supplier of Paradice Investment Cycling Team

We are happy to announce that we are the official handlebar tape supplier of Paradice Investment Cycling Team. We are excited to provide our product to a team of such talented and environmentally conscious athletes. Paradice Investment Cycling’s is Newcastle, Australia’s first National Road Series team! We are supplying our Aquamarine Organic Green Grips to their entire team for the 2013 season. Cheers mate!

Click here to follow their 2013 season!

Paradice Investment Cycling Mission:

"Our teams primary focus is to identify, develop, and provide opportunities for   young Hunter region cyclists to attain the highest possible levels of achievement in cycling. We aim to provide a solid team environment by assembling a team       comprised of both young talented developing riders and older experienced riders topromote a strong team atmosphere in local, state, and national events. Our goal   is to give our team of riders the best possible opportunity to improve and attain a higher level in their development as athletes. In the long term our goal is to  foster and develop the sport of cycling in the Newcastle community, and throughoutAustralia and to develop a Newcastle based Continental cycling team with the      infrastructure to allow the team to race regularly and competitively at national  level."